Archive
Mid-Year Review: Have We Learned Anything?
Hurray! June is over and that means (for those of us in the Northern hemisphere) we get to look forward to long…
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Don’t Duplicate… Differentiate!
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. Keep in mind that price is *never* an issue -- what's important is the value behind the price.
Make it Easy for People to Find You
Due to the growing overload of information on the web, people no longer have the time to search the Internet let alone search engine results in order to find exactly what they want. More and more people would love to skip search engines and their plethora of irrelevant, or misleading, links. And many attempt to reach websites directly by typing plausible URLs into their browsers.
Courses, Sources and Resources
I often receive emails from people asking me where do I get my sources, statistics, news and information for my editorials in my newsletters. Some of these resources offer superb information as well as links to other pertinent sites -- while I use them as editor these sites can be of tremendous help to any Internet marketer. So without further ado, here's a partial list…
How do I get started with my marketing?
Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?
Written Words Help Walk Your Talk
One of the commandments in my free ebook, "The 10 Commandments of Power Positioning" (at http://SuccessDoctor.com/free/), stresses the importance of putting things down in writing. While it may sound somewhat facetious (especially in this overcommunicated, information-overloaded, click-happy, "read-it-as-fast-as-it-shoots-across-your-screen" world), it's not.
