Delegate, Relegate, Affiliate!

My courseload this semester at the college was, at first, very light. I was scheduled to teach only one class out of my usual four or five each semester. (By the way, the course is called Information Technology Marketing.) Although a rare occurrence, I was told, "We're in the off-cycle." Said one professor, "The winter semester is usually pretty 'dead'." Okay. No problem.

4 min read Archive

Web Site Credibility: 10 Simple Guidelines, Part II

If you recall, in part one of this article I presented you with a scenario in which you were searching online to purchase a DVD player. You found the DVD player available through two different online merchants and there was a $50 difference in price (including shipping) between the two merchants. The merchant with the very professional-looking website was selling the DVD player for $50…

5 min read Archive

Web Site Credibility: 10 Simple Guidelines, Part I

Take a moment and try to picture the following scenario. You're looking online to purchase a new DVD player. You type "DVD Player" into your favorite search engine and the result is a list of thousands of companies that sell DVD players.

5 min read Archive

Take Your Visitors By The Hand

"What am I supposed to do?" That's a question your visitors may be asking, and one you need to avoid at all costs. It's like a disease that will do nothing more than cost you sales and traffic. The solution is to "take them by the hand." Tell or show them, literally, what you want them to do -- even if it's simple or obvious.

7 min read Archive