network
Too often businesses and individuals only think of profits in a linear fashion. They think of adding 10% more customers this month…
If you're determined to succeed in your home business, you've probably tried, (or WILL try), just about every form of legal advertising out there. And, maybe even some that aren't so legal. But, before you waste valuable time and hundreds of dollars, let me let you in on a little secret.
Like a newspaper as well as any direct response marketing process, a web site's front page must captivate its audience and cause them to read further. It must first grab a reader's attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of a site from the moment they…
It's 3pm on a Wednesday afternoon and orders for machine parts have been coming in at an accelerated rate. The manager of the warehouse is frustrated, as only four orders per hour are processed and over 21 job tickets are submitted per hour. Moreover, the company runs the risk of losing business to its competitors if it doesn't fill the orders in a timely fashion.…
While the greater portion of my career has been in business development consulting and speaking, I have spent many years in direct marketing and three years on the Web. My favorite marketing "guru" is Dan Kennedy, often dubbed "The Millionaire Maker" (see http://www.DanKennedy.com). And if there is one lesson that he teaches from which I derive the most profitable results in my direct marketing efforts,…
It truly does pain me to see the number of "business" websites out there that just don't belong. If you conduct a search on Alta Vista for "home business tips," I guarantee you you'll see at least six out of the top ten listings that are breaking some of the most important web design rules, and yet others that wreak bloody HAVOC on your eyes.
