network
For a business to survive and thrive in this hypercompetitive world, there are some tools that are considered absolutely essential. These tools,…
Surfers are shopping online more and more and the greatest determinant in what will help them increase their willingness to buy is the ease, confidence, and speed with which they'll be able to shop. Therefore, merely "being" online is no longer adequate -- a business must also sell to, transact with, and deliver its product to its customers persuasively and promptly.
I truly hate networking. Really, I do! I hate it because, in my experience, it hasn't brought me anything substantial in return. But wait a minute, hear me out. Networking isn't a bad concept; far from it. With today's highly competitive environment, networking can be a fantastic marketing tool. Referral-sources can become potentially effective in bringing you business.
In our overcommunicated society, we are constantly bombarded with messages that seem to be just one big blur of sameness. Limited by society's very short attention span, your marketing message has to be effective to the degree that it must communicate its essence and create top-of-mind awareness within an extremely short amount of time. Names are often the best tools -- and sometimes the only…
In the online business world or otherwise, people are going to say things about you or your business in an attempt to knock you for a loop, and destroy the credibility that you're working so hard to build. Why? Maybe they like to get people down. Maybe they have nothing better to do. Maybe the idea of other people's success is threatening. It could be…
The big talk on the Internet these days is about "Melissa" and its copycat versions, such as "I Love You." No, it's not an adult oriented website or some new software game but a virus. And the devious (or perhaps even brilliant) way it works is that, after opening the email attachment, it sends more virus-infected emails to the first fifty people in your address…
