How to Maximize Your Visibility

For a business to survive and thrive in this hypercompetitive world, there are some tools that are considered absolutely essential. These tools, which I call support systems, include search engines, directories, and particularly the yellow pages. However, they are often misused because most businesses misinterpret them as advertising mediums. They are not.

6 min read Archive

The Greatest Marketing Secret of All Time

If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things, but most of it comes down to three core practices:

5 min read Archive

How to Increase Hits With Traffic Generators

If you don't maintain a key presence online, whether your business is online or offline, your competition will devour you. Because the marketplace has become hypercompetitive and supersophisticated, access to information as vast and as fast as the worldwide web is all the more reason to market your company in cyberspace let alone to put your company in it.

7 min read Archive

Good Communicators Create Successful Companies

It's always interesting to study the internal and external communication policies and procedures of small and medium size businesses. Companies that cultivate open and honest communications with employees and customers inevitably are highly successful in their marketplace.

2 min read Archive