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In today's hypercompetitive marketplace, long gone are the days of mere prospecting and crafty (and often misleading) sales tactics using 1,001 approaches…
Only a few of the millions of business websites online actually generate a *consistent* profit. There's one critical thing that nearly all of these websites have in common, which is how they use their upper left-hand corner. Are you using YOURS correctly? I hate to sound cynical, but probably not.
A big mistake businesses often make when they market themselves is the fact that many try to sell directly in every communication they produce. And, as a result, they generate huge amounts of "prospects" that lead to little or no business (or what I call "expects"). They think that by selling themselves right in the ad they will get not only an immediate response but…
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.
If your an outdoors type who is not afraid of a little hard work, supplying firewood can bring you a nice income every year.
Everyone seems to be writing articles about professionalism on the Internet lately. And, as much as I hate to conform to "the norm," I feel compelled to do the same. Only, in THIS article, I'll be telling it like it is ... no holds barred.
