network
In my conversations with business people i've noticed a surprising lack of understanding about the Internet and its potential for their business.…
In a way the Internet may be compared to the Wild Wild West. (Where do you think the acronym WWW came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospect's mind is crucial.
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
In a previous article we talked about writing to persuade. Today I would like to look at one of, if not the most important part of your ad. This is the HEADLINE.
A conversation is always much more interesting if the other person has a genuine interest in you and your interests. We all respond to that. The same is also true in a sales conversation, customers respond to that too. Potential customers will be much more likely to buy from you if they feel that you are genuinely interested in them and the problem or need…
Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.
