Does your homepage work?

Are you failing to sell your company to your potential customers?

Would you just sit by your business phone and let it ring until it stops? No, of course you wouldnt. Why wouldnt you? Because you would potentially be losing important business and income. How much would just one missed call potentially cost your business in lost income, including repeat business? Hundreds? Thousands? More? Now, consider your website in the same way. If your website isnt…

PLEASE dont make the biggest mistake on the internet today!

Everyday I see a common mistake being made on websites all over the Internet. It results in lost customers, lost sales, poor visitor figures, lost profits and more. In short, it has a negative impact on all aspects of the website and company concerned. Its also completely unnecessary and costing businesses dearly. Rectifying this one mistake would transform websites and businesses increasing sales, profits, customers,…

How Do I Effectively Advertise in Ezines?

I've been publishing ezines for years - and I have seen some pretty awful ezines - no original content, just pushing products of their own, etc. Some have high subscriber numbers - watch out and verify - I tried some and guess what? They often go to safe-lists or some other listings that do NOT qualify as subscribers. Many publishers keep their bounced addresses in…

Customers, we want it ALL dont we?

It is the information age. We've never had so much access to so much information (and services) from the convenience of our own home, workplace and now even from public and mobile phones. As individual customers we are now used to having all that access and at anytime that suits us. It is supreme convenience and on our terms.