Negative Bytes Can Come Back and Bite You
As most of my business is found through referrals, I received a call from a company that was referred to me by someone at the college where I teach marketing management. They were looking specifically for help in the area of ecommerce (i.e., SQL database programming, shopping cart software, and notably merchant account set-up, which is in my estimation a more daunting task here in Canada when compared to the American banking system).
Are You Swiftly Killing YOUR Financial Future?
Don’t get defensive, and don’t become offended by the points made in this article — this is meant to HELP you. So if you’re ready to learn how to avoid a common marketing faux pas, then put on your thinking cap and let’s get to work! 🙂
How to Close Sales in The New Millennium
Are you a salesperson? Do you “close” sales? Are you often playing psychological tug-of-war with your clients? Most of us do. I did that for the greater part of my sales career. From the “assumptive close,” the “trial close,” right down to the famous “Benjamin Franklin close,” I’ve used quite a few of them if not all of the tricks in the book. However, things have changed.
Is Your Home Business Right For YOU?
Part 1: Getting Started
There are a lot of things you should take into consideration when choosing a home business that’s going to make YOU happy and pay the bills, or give you that extra income you need. If you follow this plan I’ve laid out for you, you should have no problem at all finding a business to suit your needs.
Considering Banner Advertising? … Better Think Again.
If you’re determined to succeed in your home business, you’ve probably tried, (or WILL try), just about every form of legal advertising out there. And, maybe even some that aren’t so legal. But, before you waste valuable time and hundreds of dollars, let me let you in on a little secret.
How to Get People Into Your Site and Respond
Like a newspaper as well as any direct response marketing process, a web site’s front page must captivate its audience and cause them to read further. It must first grab a reader’s attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of a site from the moment they arrive.
Evolution of a Revolution
It’s 3pm on a Wednesday afternoon and orders for machine parts have been coming in at an accelerated rate. The manager of the warehouse is frustrated, as only four orders per hour are processed and over 21 job tickets are submitted per hour. Moreover, the company runs the risk of losing business to its competitors if it doesn’t fill the orders in a timely fashion. With such an aggressive demand for parts, it’s clear that the company’s infrastructure cannot handle the volume within an appropriate timeframe. The year is 1982.
How to Use Guarantees to Increase Sales
While the greater portion of my career has been in business development consulting and speaking, I have spent many years in direct marketing and three years on the Web. My favorite marketing “guru” is Dan Kennedy, often dubbed “The Millionaire Maker” (see http://www.DanKennedy.com). And if there is one lesson that he teaches from which I derive the most profitable results in my direct marketing efforts, one of many from a system he calls “Magnetic Marketing,” is the awesome power behind the use of guarantees.
Is YOUR Website Ready for the Public?
It truly does pain me to see the number of “business” websites out there that just don’t belong. If you conduct a search on Alta Vista for “home business tips,” I guarantee you you’ll see at least six out of the top ten listings that are breaking some of the most important web design rules, and yet others that wreak bloody HAVOC on your eyes.
Advertising is a Numbers Game
Ted Turner once said, “Early to bed and early to rise, work like hell and advertise.” While the first part of that equation is probably the one I follow the least (sleepless nights working the web are just too many to count), there is an immense truth behind it all. To survive and thrive in today’s hypercompetitive online world, one has to both work hard and advertise — which are in my estimation two key ingredients of continued online business success.