Make Your Benefits Clear!

The process to which is often referred as “institutional” marketing can be extremely seductive, particularly to the small businessperson since it is intoxicatingly flattering to the ego. Small businesses often attempt to copy their larger corporate nemeses in an effort to create strong brands through relatively smaller marketing budgets. Such a tactic unfortunately requires a long period of time and repetitive advertising in order for it to work.

Home-Based Businesses: The TRUTH Behind the Lies

Part of the “American Dream” is to be able to work from home. People want to have freedom and flexibility in their schedules, have more time with family, become financially independent, or maybe have the option of working at home due to health problems. But, whatever the individual reason, it all boils down to the simple satisfaction of taking control of your life. That’s when people start looking for that ideal job or business from home.

How to Carve Your Niche in the Marketplace

In today’s hypercompetitive marketplace, long gone are the days of mere prospecting and crafty (and often misleading) sales tactics using 1,001 approaches to “close the deal.” Due to the information revolution, prospects are now more informed, more educated, and incredibly more sophisticated than ever before. Using a plethora of techniques such as these are no longer effective — or in the very least, they are not as effective as they used to be.

Design Your Online Success

Website design has always been a fascinating area for me — not entirely in the realm of graphics but also of flow, navigation, appearance, and content. I love to surf the web almost exclusively to learn about different feels and flavors. In the process of doing so, it amazes me to see how some sites appear smooth, professional, and refined, while others smack of being put together horrendously quick — even when the company is reputably of high quality.

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