Sales Doesn’t Work

For decades, our selling practices have been based on selling a product rather than helping buyers decide how to buy. Indeed, the underlying belief has been (and I'm being simplistic here) that products/services get sold when sellers pitch/present the product well. Or they get sold when sellers create great personal rapport with prospects. Or when the script is exceptional.

Ideas V a framework for e-business Success

At its core, e-business is a simple proposition. Businesses interact with customers through various channels such as retail stores, phone, print, television, instant messaging and ATMs. Leveraging interactive channels like the Web can drive down costs, expand markets and create new revenue opportunities. For businesses that have mastered the interactive channel, there is plenty of good news.