Business Report Writing Tips

Let's assume that you have to write a document for work or study. Your instructions consist of the title that you are to use and nothing else. Could you -- with only the title as a guide -- write a suitable document?

5 min read Archive

Search Engine Optimization What is it? Why does it work?

If you build it, will they come? That depends. Can your potential clients find your business' web site when they search for it online? If you haven't thought about optimizing your site for search engines the answer is probably no. By 'optimizing' your site for search engines, you can cost effectively direct targeted traffic to your web site, which leads to increased sales.

4 min read Archive

Quality Web Publishing Is About Saying No

Are the people who have least to say in your organization publishing most on your intranet or public website? Are the people who have most to say publishing least? You're not alone. Organizations are slowly realizing that managing a website is as much about what you don't publish as what you do.

3 min read Archive

Sales and Distribution Management and Training

Are you interested in distributing products using the web? With the customer-centric distribution chain today, the role that a distributor plays includes enabling direct ordering and tracking of orders over the Internet. Does it mean that you switch your current operations to the Internet? Or does it mean making use of the Internet in such a manner that optimizes your role in the value chain.

7 min read Archive

Optimizing For Search Engines

Optimizing a page for search engines requires various steps for different engines. Getting into the specifics for each engine would take volumes, because different engines use different factors in their algorhythm when they "rank" a site. The specific items you can tackle for any page of any site are the following: keywords, title tags, copy writing, meta tags, alt image attributes, hyperlinks, and headings. Here's…

3 min read Archive