Fonts: Choosing Wisely

Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.

Do You Make Wallets Fly Open? Customer Companies Do.

A lot of marketers tend to forget the fact that we're in the customer business. I'm re-reading Robert Allen's bestseller "Multiple Streams of Internet Income" right now and he makes this point very blatantly:

How To Motivate Part-Time Employees

Employee motivation.. It's something all employers must focus on in order to get the most out their employees. For retail owners, whose employees are often part-time, the charge of motivating employees can be even more challenging. Part-time jobs attract a full range of workers ---- from students to retirees to people who may just want to earn extra cash and may not see the position…

Keep it credible

One factor in keeping visitors on your site - and getting them to return, is undoubtedly the credibility factor. The more credible your site is - and by extension, your company - the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.

How Does an Organization Change?

From One Idea to a Whole Organization: The Real Path of Change When most people picture change, they imagine a boardroom decision that cascades through ...