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"You never get a second chance to make a first impression." This maxim is true for many things in life, none more…
Imagine yourself a published non-fiction author! Imagine what a print or eBook book would do for your business?
Griselda was getting increasingly frustrated with her new business. She had put together an expensive website. She diligently completed a series of exercises like, "My Ideal Client," and, "Why I Am Wonderful."
The secret key I am talking about has been used by top internet marketing specialists to generate profits for years, but is just now taking hold in mainstream American business. From major corporations to the local restaurant, pioneering companies are finally beginning to learn how they can truly profit from the internet.
Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.
A lot of marketers tend to forget the fact that we're in the customer business. I'm re-reading Robert Allen's bestseller "Multiple Streams of Internet Income" right now and he makes this point very blatantly:
