No market? Find a new dream!

Griselda was getting increasingly frustrated with her new business. She had put together an expensive website. She diligently completed a series of exercises like, "My Ideal Client," and, "Why I Am Wonderful."

Fonts: Choosing Wisely

Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.

Do You Make Wallets Fly Open? Customer Companies Do.

A lot of marketers tend to forget the fact that we're in the customer business. I'm re-reading Robert Allen's bestseller "Multiple Streams of Internet Income" right now and he makes this point very blatantly:

How To Motivate Part-Time Employees

Employee motivation.. It's something all employers must focus on in order to get the most out their employees. For retail owners, whose employees are often part-time, the charge of motivating employees can be even more challenging. Part-time jobs attract a full range of workers ---- from students to retirees to people who may just want to earn extra cash and may not see the position…