The Lifecycle Of Large Websites
If you’re part of a large organization, your website will probably have been started by a small group of evangelists. It will have grown in a very ad hoc manner. Gradually, senior management will have become more involved. Finally, the website will have been viewed as just another business tool, and managed as such.
Mind Tricking Sales Letters
Hype is everywhere. There are no ebooks on internet marketing, there are ebooks that change your life, bring you wealth and happiness. Guess what happens when these ebooks don’t change their owners’ lives? Right, buyers lose their belief! Today’s sales letters copy writing provokes inevitable harm to customers and creates a fertile land for scams.
How To Have Fewer Bugs Starting Today
-Conduct Creative Code Reviews.
Code reviews can be formal or informal, and they can be great even if you’re a single-person team. I’ve had great luck read code printouts in all sorts of odd situations – in the pool, at the beach. Give it a shot. Try using markers and hacking the printouts all up. Try pasting all your code on the walls of a room, and assign a section of a wall to each team member.
Realize the Power of the Written Word: Web Site Face Lift: Writing Exercises
If your Web site has been up more than a few months, and you haven’t gotten any business, consider reconstructing it so it pulls sales. Here are four writing exercises you must do before you hire anyone to lay your site out.
How to Deliver your Price Quote with Confidence
In this highly competitive market, it’s easy to worry that once you state the price for your service, your prospective client will vanish. Even the most brazen of us may gulp when we finally have to say a number.
Get Clients to Use your Service Again and Again: Two Solutions (Part 1)
Your Online sales copy matters. Did you know that 95% of small sized businesses (small businesses) fail because their owners don’t pay enough attention to staying in touch with their clients with magnetic sales copy?
5 Steps to Poor Listening: The ordinary professionals guide
The development of non-technical, soft skills represents a significant choice in the career of IT professionals. For those who choose to take the road most traveled, here are a few thoughts on how to ensure poor client and peer relationships, projects that focus on solutions to the wrong problems, and working cross-purposes with your team.
The Decision Dynamic
In today’s business environment, companies face tremendous challenges as critical factors such as opportunity, risk, time, talent and capital constraints weigh down on their decisions. What have companies learned over the past year’s roller coaster of problems and conflicts, downturns, and disasters? Poor decisions can destroy multibillion dollar corporate giants virtually overnight.
“Out of Focus” Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.
How to Fast Track Your Business to Success
We all want overnight success, yet I often see sites languishing with low traffic, low sales and low profits for years.