Archive
The Sales and Marketing Myth
There is one myth about sales and marketing we need to address. The myth is: Mass marketing eliminates (or replaces) the need…
Part of the
network
network
The Art Of Easy Self-Promotion (Part One)
All selling starts with self-promotion. Before anyone will give you money, they have to know something about you. They need to feel comfortable with you and to trust you. This means that they have to get used to seeing your name and your story.
7 No-Nonsense Steps for Publishing Your eBook for Free
Many people have written an eBook or have enough articles and short stories that they could easily create one, if they wanted to. It's a great way to earn extra money. My own eBook "How To Publish & Market Your eBook for Just $5", available at http://www.authorscafe.com, stayed on Booklocker's best sellers' list for almost a year and I have no complaint about receiving regular…
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube. But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a money-losing shutdown.
Quit Discounting and Start Packaging to Make More Money
We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulate sales and/or increase trial. But,…
Tracking Reader Behavior
Reader question: "I have placed photos and links to my books (on my web site) in my newsletter. Thanks to the tracking information I receive, I can tell who has clicked through to view the books. I was thinking that maybe in a month or so, I should send these few folks an email offering 20% off my books. Not mentioning that I know they…
