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Recognizing the Voice of Discontent When a nagging feeling begins to tug at the edge of your thoughts, it rarely points to…
Times are, um, interesting: companies are either stripping down to the bare necessities or recreating their business models so they can be ready for the future in new ways. In your company, you may be creating new strategic initiatives or hiring/firing/reorganizing staff. You might be adopting CRM technology or extending your current technology into other departments. You're rebranding. You're repositioning products.
If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors. The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.
1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested.
That strange, gut-wrenching feeling you have is not the sushi you had for lunch. It's your soul trying to give you a nudge to do something. A word for that feeling is "discontent." Discontent is a state of not being satisfied or fulfilled in your current situation.
There was a time when I had stacks upon stacks of paper that contained article ideas, the beginnings of an article, research and more. They were looseleaf in most cases, printed in pen, pencil, marker and computer print.
