Archive
Forget it! It’s Too Hard To Measure
Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean how can…
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Science and Psychology: The 2 Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.
Can You Imagine This Happening at a Presentation?
I was well-prepared to give my talk to the congregation of the church, one that turned out to be a great learning experience. It's a little confusing, but I was a fundraiser for a homeless shelter, but also served as PR chairman on many Boards, so I had two areas I spoke in: one was homelessness, and the other was church marketing.
Would You Like An Ebook With That? What McDonald’s Can Teach Us About Internet Marketing
In a class I just attended called "Creativity and Innovation", we discussed the many types of ways to brainstorm ideas. One of the ways of brainstorming ideas is to put yourself into another industry than the one you are currently in and think about your question from their standpoint.
How To Create A Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media.
Don’t Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
