Archive
90% More Business…But How?
I would like to tell about a little used technique so powerful it could make your investors forget about you, your product…
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A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube. But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a money-losing shutdown.
Quit Discounting and Start Packaging to Make More Money
We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulate sales and/or increase trial. But,…
Tracking Reader Behavior
Reader question: "I have placed photos and links to my books (on my web site) in my newsletter. Thanks to the tracking information I receive, I can tell who has clicked through to view the books. I was thinking that maybe in a month or so, I should send these few folks an email offering 20% off my books. Not mentioning that I know they…
Magnify Your Profits
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you like to make more money with the exact same time, effort and expense?
SEO Corner – Keyword-rich URLs and search engine visibility
Question: Can an search engine's bot distinguish between words in a domain name? For example, if a domain name is www.biggreenboat.com, will search engines "separate" these words (Big Green Boat) and then give prominence towards keywords or as if treated as keywords?
