Forget it! It’s Too Hard To Measure

Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean how can you measure the results of an activity more accurately than when you clearly achieve the goal you set at the beginning of that activity? In my opinion, you can't. It's pure success when you meet that goal.

Utilize Those Traffic Exchanges

I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming"

How Much Should I Spend on Advertising My Site? Part II

In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use. Using the numbers we came up with in part I, let's see how much we can afford to spend on advertising: