network
What do you think of this opening with a prospect? "I'm ______ from _____. Thank you for taking time out of your…
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences that impact you the most.
Reader Question: How can I be sure that my search engine marketing firm registered my site with a particular keyword phrase?
In many business settings, strategy is a word that has cachet. It seems to have a little less today, with the word execution gaining quickly, but it still carries some weight.
That huge elephant, I thought to myself for the 100th time, tethered on that tiny stake. They can weigh up to 7 tons, and there was this huge elephant rocking back and forth, kept from moving more than a few feet by an electric fence? 25 armed men? No, by a small chain on a tiny stick.
In the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department. And the spirit of the home page moved upon the face of the marketing department, and the marketing department said, "Let there be reports." And the marketing department saw the reports. And it was good.
