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Search Engine Optimization requires strategizing as well as optimizing for SEO firms seeking online visibility for their clients. Last month a client…
Working in Java either means writing a little bit of complex code or writing a lot of gruntwork code. J2EE is a prime example; implementing the persistence for a single database table takes five classes and two interfaces using EJBs, and almost all of the classes are clerical work. We have to write them, but we don't have to do it by hand. Code-generation techniques…
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences that impact you the most.
Reader Question: How can I be sure that my search engine marketing firm registered my site with a particular keyword phrase?
In many business settings, strategy is a word that has cachet. It seems to have a little less today, with the word execution gaining quickly, but it still carries some weight.
That huge elephant, I thought to myself for the 100th time, tethered on that tiny stake. They can weigh up to 7 tons, and there was this huge elephant rocking back and forth, kept from moving more than a few feet by an electric fence? 25 armed men? No, by a small chain on a tiny stick.
