Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
O.K., Show Me The Value!
Let’s start with a question: with public relation’s obvious values, I really wonder why any organization intent on achieving its objectives would ever pursue them WITHOUT the support of a first-class public relations effort?
Can You Make a Perfect Transition Decision?
Some folks believe there are no bad decisions. . If you turn left instead of right, you think you’ve made a mistake — till you realize this detour is actually a shortcut to the destination of your dreams.
The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you’d like? Why not? Pause for a few seconds to think about the answer to this question. Got it?
So You Want to Write an Ezine, Or You Got Tired of It
Yes, it is work to keep up an ezine or newsletter. You need to constantly come up with new content – your own articles, other people’s articles, tools and sites of interest, new sales and products. You need a way to send it out, to delete bad addresses, to get past the spam filters – is it worth it? For some, yes – for others, no.
Shift to Full Power Marketing
Marketing should run like a car’s engine. Give it the right fuel and you’ll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall.
SEO Versus Simple Marketing Strategies
While there are articles upon articles about search engine placement, key words, meta tags, etc., the real issue is not necessarily in how many hits a web site receives but in how many visitors become clients or customers. Perhaps if you are selling a product and wish to have masses of people coming to your site, quantity is more important than quality. But for many of us the quality of clientele is far more important.
Using Venture Capital To Start Up Or Expand
The world of the venture capitalists is a multi-billion dollar world. At any point in time there are billions of dollars of venture capital available. For the start up, operational, or expansion needs of all kinds and sizes of businesses. And if you have a viable business or idea you can get the venture capital that you seek.
A certification primer for XML and related technologies
IBM was the first organization to provide certification for XML and related technologies. As XML has grown more popular, this certification has also gained respect, and now it is one of the most sought-after certifications for developers. According to IBM, the goal of this certification is to equip developers with the knowledge necessary to design and implement applications that make use of XML and related technologies such as XML Schema, XSLT, and XPath.
GOOGLE Secret Revealed
Sherlock holmes said “You see but you don’t observe”. This article is based on observation and deduction, no one from the google had said the secret to me. And I understand some of you user are going to say that it isn’t so, but what’s the game, try it and I guarantee you will get top page ranking at google.