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During the US/Canada road show this past two years, I've had the opportunity to share many of my favorite tools, tricks and…
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"Opportunities are usually disguised as hard work, so most people don't recognize them." -- Ann Landers
Think of getting people to respond to direct mail as a chess match. If you don't apply the opening gambit on time or in the right way, the match is lost. The opening gambit in mail is, of course, getting readers inside the envelope - and doing it in a way that enhances the probability of response.
I think it was some Sun piece that said something like: "If all you ever had to do with an OS is install it, NT would be a great operating system".
It's that time of year again -- time to get serious and make final decisions about 2004 online and offline marketing budgets, time to update the business plan, and time to dig up that allusive research that we all use to justify long-term decision making. Here are some figures and predicted trends from recent online-marketing studies, which are worth keeping in mind when developing 2004…
