Making Sure Your Site is Crawler-friendly

I couldn't find any "meaty" questions for this issue, so I thought I'd just talk generally about what makes a site "crawler-friendly." I used to call this "search-engine-friendly" but my friend Mike Grehan convinced me that the more accurate phrase was "crawler-friendly" because it's the search engine crawlers (or spiders) that your site needs to buddy-up to, as opposed to the search engine itself.

5 min read Archive

10 Ways to Get the Media to Love You

1. When the media calls, stop what you are doing and give them your full attention. That's right. Maybe you're having lunch. Or in a meeting. Guess what? The media waits for no one. I advise my clients to tell assistants to interrupt them at any time if the media calls

4 min read Events

How to Overcome the Call Center Conundrum

Master Time Management Each day customer service representatives at BancTec Computer and Network Services field roughly 5,000 telephone calls that average 14 minutes and may go as long as an hour--and need to. So when company executives put on the pressure to cut costs and realize efficiencies, Jackson had to be creative.

9 min read Archive

Learn From More Than Just Your Mistakes

Learn from your mistakes. You've probably heard this many times before and it's very good advice. What about the times when you're not making mistakes or you're not aware of any but, as we know, there are always things to learn? Sometimes mistakes don't show up until we decide there's been a failure.

3 min read Demographics

How to Protect Yourself & Your Business

As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business elsewhere. So to prevent that you offer guarantees, secure payment methods, prompt customer service, and more. You do whatever it takes…

3 min read Archive