Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly
80% of your Web site is Maintenance!
Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I’m really grateful when people point out my Web glitches, and I can be more proactive by checking my site each week.
Navigating Vendor Choice A Guide For Purchasing Agents
Purchasing agents have one of the most political positions in a business setting: they must help their users define all of the criteria surrounding their requirement, bring the technical people on board to accept a new piece of software, and then find the right vendor to suit the requirements.
Outsourcing – A positive approach for Small Businesses
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. It is required of businesses to hire special contractors for particular types of work or to meet the demands put forth by sudden spurts in the workload. Recently, the trend of partnering with firms whose capabilities complement their own giving them an access to resources that were beyond their individual reach has come up. The difference between simply subcontracting and outsourcing is that outsourcing involves the wholesale restructuring of the corporation around core competencies and outside relationships.
A Plan is a Beginning!
To accomplish something, you must plan to accomplish something. That seems so very obvious, however, most folks in this world get only so far as to plan to plan something! There is even a saying about it: “The road to h___ is paved with good intentions”. People intend to sit down, think their lives through, set goals and create action plans. For most, it just never happens. Do not let that depress you. Better yet, do not let that be you!
What is Not Measured is Not Managed: Tracking the Success of your Brand Investment
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage. But in the current challenging economic environment, investments require careful consideration – and measurable proof of return. If brands are to be considered assets, they should be held to the same standards of performance and measurements as other assets, such as real estate or financial investments.
A Lot More Profits with Less Links
Have you got too many links on your site?
I saw a site today that had only 4 visible links on its home page. 3 of those links were text links and linked to other pages within the same web site. Therefore there was only 1 link to a different site. Is this site operating profitably?
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
Revealing Your Online Promotion Options
Everybody has their favorite way of promoting online. Some have found success in their favorite methods, others are still struggling.
Are You An Adult With ADD?
Susan,
I really enjoy reading your e-newsletter and perusing your website. I have a pretty good idea what emotional intelligence is but I am struggling with using the concept to my advantage. I’m a fifty-three year old adult white male, I have had the opportunity to obtain a very good education (BA-History,MSed-Counseling,MBA and more).
Finding Targeted Keyword Phrases Your Competitors Miss
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.