Create a Timesaving Homepage

Web Copywriting Lessons From Direct Marketing

Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It's what many website owners do when they don't test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.

Controlling Page Margins with External CSS

What are page margins and why would you want to use them? You have seen them before but may have not realized it. Some web pages have a margin (space around the edges of the browser window). Web pages that do not have a page margin, will display the page content and graphics flush with the browser window. Each method has a purpose and creates…

The Self-Taught DBA

You can't go to college to become a DBA. Sure, you can take some basic classes on database theory and design, and maybe even a couple classes on specific databases, but there is no comprehensive college program you can take to become a DBA.

The Fundamental Laws Of Marketing

In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.

Make Your Supply Chain Better – Assess It

Supply chains are dynamic. Supply chains are complex reaching into many customers and back into many suppliers throughout the world. Supply chain requirements are dynamic. Suppliers change; customers have new destinations and new shipping rules. Responsiveness increases; time compresses. Agile and lean are not options; they are mandatory. Collaboration and integration are ways to accomplish the needed result in a joint effort. Supply chain visibility…