Improving Projects by Communicating What’s Below the Surface

Project work is all about things, right? It’s about requirements and specifications. Selecting the technologies to use. Making sure the technical work fulfills the business needs and product definition. Project schedules and budgets and ship dates and installation plans. But is it possible that project work is also about people connecting and working with people?

Forget High Rank: Optimize For User Queries

I am constantly amazed by the search engine optimization (SEO) dialog that centers on page content. Statements like, “I want my page to come up first on the search engine” or “My page is first on Google” are signs that the person just does not understand the challenge. Search engine results start not with the page but with the user query, and that is what we have to understand and manage in order to develop a customer-centric Web strategy.

Metrics Matter!

Recently, I talked with a speaker about her “extremely successful” Website. She based this opinion on the fact that she was selling several e-books every day and generating “some calls”. When I asked if she was reviewing her traffic analysis, she said “No, why should we – it’s clearly working – we can tell that from the sales”. I didn’t ask if she knew how her sales and calls compared to the actual visitor numbers for the site – I suspected that she’d have been shocked to learn how many more opportunities she was losing.

Work On Your Business Instead Of Being A Slave To It

Is your business consuming you, taking up all of your time, thoughts and energy? Do you want more success in your business? Do you think you’ll have to work harder to get it? Your business doesn’t have to be like this. You can choose to change and start working smarter. Now, you’ve probably heard people bandy around expressions such as ‘work smarter’ but although it sounds good, does it actually mean anything? Well, I’m sure there are many people who say they’re working smarter, but are they really implementing the strategy or are they just paying lip-service to the idea?

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