Marketing Mistakes You’d Be Smart to Avoid
1. Resting on your laurels.
Just because you have what you think is a good marketing plan in place today doesn’t mean it’ll be right tomorrow. The pace today is accelerated and you can’t afford to coast. Research constantly what your competition is doing. Surf the Internet!
Using Anchors to Bookmark and Navigate
With Flash MX you have the option to publish your movies with Named Anchors. This will add anchor tags to your HTML enabling your viewers to bookmark pages inside your flash movies as well as use their browser back and forward buttons.
Appreciative Inquiry: A Powerful Project Leadership Tool
I was recently introduced to a concept called appreciative inquiry (AI) at a conference in Phoenix, Arizona, called Amplifying Your Effectiveness. I was so excited about the possibility of using AI with project teams that I searched the internet to find more information. I discovered that Dr. David L. Cooperrider of Case Western Reserve University is one of AI’s primary originators. AI originally grew out of the organization development (OD) field as far back as the 1970s.
Complete Web-Site Optimization For Search Engines (part1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
Six Quick Tips for Holiday Online Retailers
If you’re an online retailer looking at the impending holiday season, you might think it’s too late to make any changes to your website that will affect holiday sales. You might even be thinking you’ll just have to see how the season shakes out online and make changes next year.
Do You Want It So Bad You Can Taste It?
Is there something you really want? “You’ll never attain it unless you know the feeling,” wrote Goethe, many years ago, but what a great way to describe it.
The History Of Sales : Dale Carnegie is Still With Us
I’ve recently been hearing sales companies talk about how they are ‘helping their buyers buy’ with a system that is the ‘next thing’ after Consultative Selling. After becoming familiar with their concepts and methods, I’ve come to believe they are correct: they are definitely on to the next iteration. But of what?
Grow Your Business In An Economic Slowdown
Bad economic news does not have to be bad news for your small business. Your business can thrive and grow during an economic slowdown. Here are 3 things you can do immediately to overcome the impact of a slowing economy.
What Do I Sell?
What do I sell? This is a very critical question that I get asked very often. Yes there are loads of people out there who have obtained all the right online marketing tools, they have learned all the concepts and techniques of online marketing, yet they don`t know what to sell. Yes they keep shuffling along from program to program hoping to strike it rich somewhere. They loose a lot of money along the way to ultimately get disillusioned.
Looking Ahead: The Future Of Search Marketing
I have a couple…ok three questions for you.
#1. What do you see in the future of the SEO marketing? My concern is that with everyone seemingly wanting to fatten their wallets with paid inclusion and PPC, that the search engines will drop the regular spidering and go with advertising. This would only make it impossible for the little guy to get good positioning. Will the Internet community “allow” for this to happen and just go along with it?