Web Copywriting Lessons From Direct Marketing
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.
Controlling Page Margins with External CSS
What are page margins and why would you want to use them? You have seen them before but may have not realized it. Some web pages have a margin (space around the edges of the browser window). Web pages that do not have a page margin, will display the page content and graphics flush with the browser window. Each method has a purpose and creates a different effect. Try using different page margin values with your web site and see which you prefer.
The Self-Taught DBA
You can’t go to college to become a DBA. Sure, you can take some basic classes on database theory and design, and maybe even a couple classes on specific databases, but there is no comprehensive college program you can take to become a DBA.
The Fundamental Laws Of Marketing
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.
Make Your Supply Chain Better – Assess It
Supply chains are dynamic. Supply chains are complex reaching into many customers and back into many suppliers throughout the world. Supply chain requirements are dynamic. Suppliers change; customers have new destinations and new shipping rules. Responsiveness increases; time compresses. Agile and lean are not options; they are mandatory. Collaboration and integration are ways to accomplish the needed result in a joint effort. Supply chain visibility is necessary; exception management and event management let you focus limited resources.
Overcoming Your Biggest Marketing Obstacle
At times, no matter what you do your marketing is stuck and you’re not attracting new clients quickly enough. It doesn’t seem to make a difference how much time or money you put into it, its like you are driving in slow motion. You just seem to be spinning your wheels and not getting any traction to move your business forward as quickly as you’d like.
Case Study: RightNow eService Center
Skechers USA Inc.’s Chairman and CEO Robert Greenberg is trying to stay one fashionable step ahead of the competition. The founder of L.A. Gear, a 1980s household name, now sells trendy footwear primarily targeted to 12- to 24-year-olds with his Skechers brand footwear. Currently, Skechers are sold in stores in more than 100 countries, through the company’s consumer catalog, and over its Web site.
Increase Your Web Sales With Better Site Readability
If the language used on your web site is over the head of the average eighth grader, you’re probably losing traffic and sales. This is not to say that your site’s visitors are stupid, but they are easily bored and they have plenty of other options. Sites that are loaded with jargon or technical information aren’t typically easy to read and if you’re not creating a site only for doctors or scientists you need to make sure that you’re using plain, everyday English to describe your products and services.
Autoresponders: Ease Your Life
What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources.
And You Thought Popularity Only Mattered in High School
Remember the most popular kids in High School? Everyone wanted to be around them, date them or be friends with them. Being seen with the “in crowd” you look good. Popularity has its advantages. Turn the clock forward a few years and throw in the Internet, and even though you might be long past your school days, being popular still has its perks.