“Stupid” Selling: Let the client lead the way

When I was a broker at Merrill Lynch in the late ’70s and early ’80s, I was trained to sell stocks using classic cold-calling techniques. My colleagues and clients were tough and fast-moving and wanted only answers. Quickly. I had to know my product and have my sales skills down pat. Smile and dial. Come in with a great opening. Wow them with sexy stocks and great numbers. Be clever and charming, and let the buyer think he was calling the shots. My opening line was “Hi, Mr. Jones. I’m Sharon Drew Morgen with Merrill Lynch, and I’m a broker. I’d like to take three and a half minutes of your time to tell you about a stock that’s going to go up in the next week. Do you want to make some money?”

Google Acquires Sprinks

Last week, PPC giant, Google, purchased Sprinks. Sprinks advertisements, which were distributed over the About.com media network, will be now be replaced by Google Adwords advertisements within the next month. If you do not have a Google Adwords account, and would still like to have your site seen where Sprinks was showing before, then you will need to open a Google Adwords account. Let’s take a look at Sprinks, the advantages of Google Adwords, discuss what will happen to your Sprinks account, and what this means for you.

Using Multiple External Style Sheets

If you are a regular reader of our CSS articles, I am sure you know that the best way to utilize CSS in most cases is with an external style sheet by linking it between the head tags of your document. (If you are not familiar with the different methods of CSS and how or when to use them, be sure to read our article, “External, Internal or Inline? Which Method is Best?”)

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.

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