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It just takes one little mistake within your sales letter to instantly "turn off" prospects. So, how many of these mistakes are…
Where do we begin? Tired of playing piggy in the middle'? They cop flack from both sides - upper management and the people they manage'. Tired of being one of the first to blame when things go wrong? Frustrated by the lack of back up and support from the upper echelons who expect them to perform the daily miracles required to produce excellent results?
How many return customers does your online business or website have? If you are serious about your marketing, you no doubt have an answer. Is it 10%? 15? 30? Not likely.
Managers often find themselves playing the role of middle-man because that is what they are in the middle. The go-between for higher management and the workers. You can see how this can present a conflict of interests. How do you represent the views of the upper echelon and protect the interests of those who work under you at the same time? It can be done,…
Danny Sullivan discussed his "Invisible Tabs" theory during his keynote speech at the Search Engine Strategies conference. Google's recent release of their book search lends credibility to this theory, and points in the direction Google's heading.
Although most of us know that we need to promote our products and our services, some of us still believe we're too small to invest in a promotional campaign. And while a full-fledged marketing effort may too much for your business, it is however crucial to your success that you're involved in some marketing activities. Putting a few simple strategies into action will make a…
