Website Entrance

Where a customer enters your website an important component to the overall success of your website. The best strategy is to quickly get them to the part of your website that contains the information/ products they are looking for. Make this process easy for them, and they will actually look forward to exploring your website. In part one of this two-part series, we will look…

How to Get in Eurekster

The Eurekster search engine launched recently with fanfare on many of the search industry sites and a big article in Danny Sullivan's Search Engine Watch.

How To Make 5 Times as Many Sales

Let's play make believe: Let's pretend you have a website which sells executive nose-hair trimmers ("The Gift that Gives All Year Long") and you are getting 187 visitors per day. Your average sale is $29.95, of which $19.72 is profit.

Break the Golden Rule: Rewarding Top Performers

It seems so simple, doesn't it? "Do unto others as you would have them do unto you." The Golden Rule seems so universal that it would be a panacea for all human relations. Simply treat everyone the way you would like to be treated and everything will flow smooth as silk, right?