Images on Web Sites: When Should They be Used?

Images are used on web and intranet sites for many reasons: branding, highlighting, navigation, providing supplementary information, division, humour etc. Images consume more space than text, however, and thus take a longer time to download.

Simple Starter Steps to Generate Sales

Do you have a web site or store front that remains stagnant? No matter what you do, it just doesn't matter, you just can't seem to build traffic, increase or generate sales. You've created new graphics changed your text to be more appealing to readers and still no one is signing up and your click through rate remains stagnant. You own a small shoe store…

Understanding Web Metrics to Improve Site Performance

Many home-based online entrepreneurs keep their eyes on the ball, but fail to stop to check the score. In the rush to be online, these entrepreneurs focus too much on where they are going - e.g. increasing their traffic and sales, marketing their sites, improving their content, attracting a community of loyal visitors, and other goals. While important for the success of an online business,…