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How to Completely *Fail* as an Online Marketer!
If you're looking to FAIL online then really...that's no problem!
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Time is Critical
Time is critical. A very familiar sentence but here used with two very special meanings. In this newsletter, we will discuss three issues, which are raised by this sentence:
Middleware is Dead. Long Live Shared Services.
IT is continually and increasingly being pressured from the business world to justify the value it brings to the company given the huge investments it absorbs. Quite rightly so, and thankfully we are moving into a new era of how we think about technology systems, moving away from duplicating data and platforms to both cause the need for EAI and the problems and costs associated…
Live on the Scene at DMA
This is a time of enormous change in American advertising, says David Verklin, Chief Executive Officer, Carat North America.
Does Your Copy Have Personality?
Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.
Why Some Ads Fail Miserably While Others Succeed Wonderfully
The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to the point: "Our advertising isn't working and we need some help."
