Archive
8 Common Marketing Mistakes to Avoid
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest…
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Ask Jeeves Interview
If you plan on attending Jupiter Media's Search Engine Strategies conference in New York on March 1st thru 4th, you'll no doubt hear a lot of buzz surrounding the future of search engine technology. With Yahoo recently switching to a new and improved Inktomi index, Google testing localized search and MSN promising to enter the foray sometime in the next twelve months, you can bet…
Keep ’em Focused with Mini-Sites
This is a copy of an email I recently sent to a customer of mine. The customer's website had been online for two weeks and he was concerned that he still hadn't made any sales...
The Future of Free Search Engine Publicity
For years, almost anyone involved with the promotion of their website, be it for commercial or other purposes, has come to either love, or hate, search engines. Whether it is Yahoo, Google, MSN, Ask Jeeves, or one of the literally thousands of smaller search engines and directories, website owners have known that by "optimizing" their site for search engines, they could hope to rise to…
Web Enhanced Recruiting: Integrating the Internet Into Your Staffing Process
The web can vastly expand an organization's ability to search for talent and present itself as an employer. The web has enabled us to put more company information and job information in the hands of job seekers. Just has job seekers want to present themselves in a favorable way towards employers, so do the companies.
Building a Brand Online
Customers don't necessarily recognize the differences between channels, noted Travelocity CEO and President Michelle Peluso.
