Archive
Communication is the Key
No matter what business you are in there is one common factor - communication. Whether it is verbal, visual, on paper or…
Part of the
network
network
What’s Really Your Problem?
How a 19th century French mathematician can help you find the answers to your marketing problems.
Who Should Be Designing Corporate Websites?
Have you ever found yourself working with a client-supplied design for an interface or a design from their print/marketing company? Most companies do not realize the value of a properly designed website and will not always make the right choice in selecting the website designer. The next time you find yourself in this situation, remind them of some of the points outlined below.
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Usually you'll realise this after you've done it. But here are two tips that can save you thousands of dollars.
What’s a Customer Worth Now-a-days?
Call me naive. Tell me I just don't understand. Ask me what planet I'm from but I just don't get it. From what I've been reading lately there are companies out there who are actually firing customers. Yes, imagine that. Firing customers! I just don't get it.It's tough enough finding and keeping them never mind firing them.
Inappropriate Website Promotion Methods
The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it's worth pointing out that cheap, scam-like promotion methods usually look cheap and scam-like, annoy Internet users and have a short lifespan because counter-measures…
