Archive
10 Things You Will Like About A Home Based Business
Here's a few things I've discovered along the way that you will like about owning your own home based business.
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Managing IT According to a Hierarchy of Needs
The recent article written by Nicholas Carr in Harvard Business Review, "IT Doesn't Matter," spurred a huge debate in the press, with analysts, and particularly in budget planning meetings between the CIO and CXO-level executives. In this article, Mr. Carr asserts that IT is a commodity and as such offers little competitive distinction and therefore no competitive advantage. As a result, Mr. Carr suggests that…
You Can’t Manage It If You Don’t Measure It!
Ask ten small business marketers the cost effectiveness of the various sales lead generation methods that they use and half will put on a guilty look and confess that they haven't taken the time to gather the information necessary to figure it out.
Will 2004 Mark the End of Googles Empire?
Survival of the fittest can easily be applied to the search engine industry.
Client Ahoy! Raise Your Profile
One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.
Business Eye for the Marketing Guy
How the Fab Five have changed marketing...
