Archive
A Few Good Clients
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're…
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The Art of Selling (and Some Tips to Help You Manage Your Sales Team)
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There's a lot to know about the business of selling. No wonder many people are a bit overwhelmed when they are asked to do it.
Metadata: Seven Tips for Writing Better Keywords
The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
9 Ways to Keep Clients Coming Back for More
A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. So finding new business is always important - but so is keeping your previous clients. Here are nine ways to keep previous clients coming back for more!
Google AdSense is Put on the Spot
Google AdSense representative Gokul Rajaram was put on the spot during last week's Webmasterworld PubConference in Orlando, Florida.
Show Them The Money – Marketing HR Services to Other Managers
Note: Although this article discusses the HR function it applies equally to other corporate services.
