What are the Benefits of an IRP?
The major benefit in an organisation for having an IRP is that of damage limitation. In the event that an incident should occur within an organisation that has an IRP in place, the damage and the ensuing financial loss that is incurred due to this incident will be minimised. Other benefits include:
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven’t joined, do so. Click the “register” link the top. It’s free. There are tons of tips from other very successful copywriters.)
Oceana Fights Back Against Google Ban
Google, one of the Internet’s leading information portals, has silenced two advertisements placed by Oceana, a company trying to save our world’s oceans.
Identifying Work at Home Success Characteristics
Do people that are successful in home based businesses share some common characteristics and, if so, what are the primary ones?
SME Server Local Networks and VPN’s
The SME Server (formerly E-Smith) normally rejects attempt to send mail outside of its own domain if you are connecting from somewhere other than the local lan. This is correct behaviour; otherwise anyone could use your server as a mail relay and you’d become an inadvertent spammer rather quickly.
GST – What does it mean to the Person on the Street?
Gst means Goods and Services Tax. Here in New Zealand the Goods and Services Tax is 12.5% on all goods and services. You the ordinary person on the street do not get any of this tax back. This tax is over and above all other taxes already on your goods etc.
With Only ONE Website, Is Your Company Really Customer-centric?
A website is now a necessary proof of credibility for any company. It must be visible so that potential customers can find it on the Internet. When they find it, it should easily provide the information they need to confirm the company as a potential supplier.
How Responsible Sales People Beat The E-mail Flood – The Hermes Protocol and H-mail
The Internet has changed the whole nature of markets. The purchaser is now in the driving seat. He or she can get a mass of information on available products without revealing who they are to potential sellers. This changed world has been described in previous newsletters. In theory, it all sounds fine. In practice, it’s not turning out that way.
Neglect and Misunderstanding of Backups
I had a call this week from a client who needed a file restored from backup. I had set them up with DVD-RAM and a Supertar a year ago, and had labeled five cartridges with Mon, Tues, etc. I know that (or thought I knew) they followed this rotation for a while, because I had used the previous day’s backup to restore files for them earlier this year.
Growing Your Business In CyberSpace
A synopsis of Philippa Gamse’s Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004