Does Your Copy Have Personality?
Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.
Why Some Ads Fail Miserably While Others Succeed Wonderfully
The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to the point: “Our advertising isn’t working and we need some help.”
Your Website May Reveal More Than You Really Want Customers To See
What do customers or potential customers think about your company. Do they ever see your company facilities? Have they received some of your company literature? Or is it based on meeting you or one of your representatives personally?
Yahoo! Vs. Google: Algorithm Standoff
Studying the relationship between keyword density and your search ranking for those keywords can reveal interesting clues about how to write search engine friendly copy. Many SEOs believe this type of study, however, is a waste of time, as analysis typically reveals that our natural keyword densities are in line with what ranks well on Google.
Incidence Response Programme
As the reliance of businesses on their information assets continue to grow so will the number of computer/security incidents. In the protection of their informational assets, most business’s will perform the following functions:
Is BS7799 For You?
BS7799 is the UK national standard for best practice in information security derived from the International Standard ISO/IEC 17799:2000. This standard comes in two parts and replaces BS 7799-1:1999 which has now been withdrawn.
Incidence Response Teams
A major part of any organisations IRP is the team that is responsible for handling the incidents using the process and method outlined in section 1.2.1. Whilst it is strongly recommended that every organisation should have an IRP in place, this is not necessarily the case with an incidence response team. However, each organisation should have an individual such as the corporate security officer who is responsible for the IRP of the organisation.
Python in Systems Administration: Part I — Better Scripting
One well-honed item in every sys admin’s toolbox is a preferred scripting language — maybe sh, or ksh, or Perl, or something more unusual, like Rexx or Ruby. I find Python so capable and easy to learn that in my consulting role at Phaseit, I tell newcomers it’s the best single language they can learn. Python spans a wider range of applications than any other language I know — even more than C or Java — and beginners pick it up quickly.
BS7799 Compliancy and Certification
What is Compliancy?
Compliancy with BS7799 requires an organisation to have implemented and documented their Information Security Management System (ISMS) in accordance with the control objectives set out in the BS7799-1:2000 documentation.
3 Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.