Simple Starter Steps to Generate Sales

Do you have a web site or store front that remains stagnant? No matter what you do, it just doesn’t matter, you just can’t seem to build traffic, increase or generate sales. You’ve created new graphics changed your text to be more appealing to readers and still no one is signing up and your click through rate remains stagnant. You own a small shoe store and regardless of your efforts, sales just remain the same. Well my friend, if the above real life scenarios pertain to you, then it is time to do a little bit or maybe a lot of research. You could have the greatest product, a product that could be very useful to consumers and your product ships with an affordable price tag. You could have the next break through idea but if you are not marketing your product or idea properly, there will not be one red cent earned for your efforts.

Understanding Web Metrics to Improve Site Performance

Many home-based online entrepreneurs keep their eyes on the ball, but fail to stop to check the score. In the rush to be online, these entrepreneurs focus too much on where they are going – e.g. increasing their traffic and sales, marketing their sites, improving their content, attracting a community of loyal visitors, and other goals. While important for the success of an online business, they often overlook checking where their businesses are. Many Web publishers fail to understand how users come to the site and what those users do once they get there. Not knowing where exactly a business stands is risky, particularly on the Internet where things change so rapidly.

E-commuting: Improved Productivity Using Home Computers

Working away from company premises via computer and phone links is a rapidly developing trend. Business Week reports 200 U.S. firms experimenting with the process, and more than thirty already operating formal programs. The University of Southern California’s Center for Future Research predicts that five million people will work this way within ten years. An “Association of Electronic Cottagers” has already been formed.

Middleware is Dead. Long Live Shared Services.

IT is continually and increasingly being pressured from the business world to justify the value it brings to the company given the huge investments it absorbs. Quite rightly so, and thankfully we are moving into a new era of how we think about technology systems, moving away from duplicating data and platforms to both cause the need for EAI and the problems and costs associated with its implementation. Designing to access, real-time shared services will eliminate this unnecessary step and simultaneously design IT to naturally reflect and enable the cross-company business processes it is intended for in the first place.

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