Human Resource Management : Whose Job is it? Your Company’s or Yours?
An M.B.A student from Australia recently asked me: “Is HRM (Human Resource Management) only practiced by top officials like CEO’s and other policy makers of an organization, or is it – can it also be practiced by employees at some other level lower than upper management?” I thought it was a good question and very topical in light of what’s happening in the corporate world today.
Get Your Share of ‘Old’ Business.
Lets face it…winning new business is fun. Particularly in service firms where there is substantial personal involvement required to gain clients. But the jubilation of landing new accounts often leads to problems.
The Biggest Marketing Problem
Can you guess what it is?
– It’s not having too much competition.
– It’s not about money (or the lack thereof).
– And it’s not about finding more clients.
Getting Past The Price
I’ve written previously about how to attract customers and how to manage the sales process. But one thorny issue keeps popping up for my clients what should they do when a potential customer asks “How much will it cost?” as one of their opening lines.
8 Ways to Boost Service Business Revenues
Service-based businesses are fundamentally different to product-based businesses. Service providers experience different sales and marketing problems (or challenges), and often have more complex relationships with clients.
Promote your Website Using Articles
Promote your website using articlesInternet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. That’s why it is only natural that marketing with the help of providing sought after information to web surfers should be a key method in your online marketing strategy. There are various ways of exploiting this effective and low-cost method of web marketing. One of them is to write articles related to your business field and distribute them for free!
Need Article Ideas?
Writer’s block…need I say more? Every writer experiences writer’s block at one time or another. For a writer using the marketing with articles technique the block often starts with trying to generate a new article idea. There are many creative ways to discover article ideas no matter what your topic and we’ll cover several of them below.
Dont Just Make a Sale
No business can survive without the lifeblood of profitable sales pulsing through it.
Where Great Marketing Starts
“I was thinking about advertising in this paper.”
“I’m just about to print this brochure, can you give me your comments.”
“We’ve done direct mail before, but we weren’t happy with the response.”
Do You Really Need a Brochure?
The phone rings. Good news… it’s a potential client. You say, “Thanks for calling, I’ll send you our brochure.”