Considerations For a Pay-Per-Click Ad Campaign
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time.
Know Your Niche
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants – a purple anemone or two on the sidewall, sea snails moving slowly along the crevices, and other small creatures swimming around.
Companies Must Redefine Their Sales Force
Consumers’ buying habits are changing. Technology and the ability to gather information in a nanosecond have created a level playing-field. Today’s consumer is a much more informed consumer and a much more demanding one. He and she are tired of feeling like they have been “ripped off”. They’re less likely to be fooled by slick advertising campaigns that make unsubstantiated claims about the prowess of a product. Consumers are demanding that their needs be meet. To be responsive, sales people need to adopt a more consultive sales approach.
Google Changes the Affiliate Industry
“Google AdSense has changed the affiliate industry.”
Compensating for Your Entrepreneurial Style–or Lack of Style
I recently took an entrepreneurial quiz which evaluated my answers and informed me I would do best as a hired hand! So why am I a successful home business owner? Because I’ve learned to fill the holes in my entrepreneurial style, and compensate for my deficiencies.
10 Tips on Investing in Distressed or Foreclosed Properties
1. Search on the world wide web for distressed or foreclosed properties as a starting point. Use a professional REALTOR to identify great foreclosure deals for you. You may be successful at searching the web on your own, but keep in mind some of the information is outdated, some may be incorrect, and some of the available properties are not even listed. A REALTOR subscribes to updated MLS listings and can offer you the most current information available.
Equipping Your Home Office – Part 1
Choosing Home Office Furniture
Having an adequately equipped home office is essential to being productive. It is not necessary that everything be brand new, nor is it necessary that you spend a lot of money. What is important is that you select your items carefully and that they are functional and safe for use in a home office environment.
PR and the Web: The Case for a Robust Online Newsroom
I recently had a very enlightening discussion with our corporate PR agent. The topic of our conversation was how we could better leverage press releases and media placements on our corporate website. We are generating some great press, but the momentum is lost shortly after the release leaves the agents desk. This is disconcerting considering some of the recent numbers on how journalists are accessing the web to obtain corporate information. The recent Middleberg/Ross Media Survey indicates the following online habits of journalists:
Learn to Become a Search Engine Expert Using Forums
As a website owner, getting your site listed and placing well in the search engines can turn into a full time job. Search engine optimization is the process of altering your site so it appears in the top listings of the major search engines. You can hire someone to do it for you and pay out thousands of dollars, or you can be “web savvy” and learn how to do it yourself.
15 Rules for Success In Your Home-Based Business
Someone sent me an email the other day. Supposedly General Colin Powell’s Rules for Success. Now, I don’t know whether they really are or not, but as I read them, I thought they really should be called “15 Rules For Success In Your Home Business”. So, here they are: