Archive
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway…
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Vividence Study Reveals Google Has Most Traffic, Least Ad Clicks
A study conducted by Vividence, a market research firm, examined how people interact with search engines. The study, which Vividence released the findings of yesterday, May 25, 2004, found that search engine use and search engine ad click through rates do not necessarily correlate.
AD:TECH – 3 Laws Of Ad Landing Pages
Michael Grover is the Director of Marketing for CMP Media. He gave a pithy presentation on ad landing pages, and reminded us of a recent Marketing Sherpa finding - optimized landing pages can increase your sales or desired actions by 400%. He flashed a six foot high "400%" on the projection screen to emphasize this point.
Total Sports Online Launches Megasoccer Search Engine
As part of its Megasearch Project, a project that makes use of the Fast Search & Transfer search technology, Total Sports Online ASA has launched MegaSoccer.com, a "topic-specific" search engine devoted to the world of soccer.
How to Generate Instant Credibility with Clients and Customers
To understand how to generate instant credibility with the public, you must understand how people react to stereotypes, and how to use these reactions to your advantage.
ValueClick Joins The Search Engine Advertising Revolution
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
