Archive
Why Should I Freelance?
Good question. For those who are uninitiated, freelance is a term used for work that is done in one's free time. It…
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AD:TECH – 3 Laws Of Ad Landing Pages
Michael Grover is the Director of Marketing for CMP Media. He gave a pithy presentation on ad landing pages, and reminded us of a recent Marketing Sherpa finding - optimized landing pages can increase your sales or desired actions by 400%. He flashed a six foot high "400%" on the projection screen to emphasize this point.
Total Sports Online Launches Megasoccer Search Engine
As part of its Megasearch Project, a project that makes use of the Fast Search & Transfer search technology, Total Sports Online ASA has launched MegaSoccer.com, a "topic-specific" search engine devoted to the world of soccer.
How to Generate Instant Credibility with Clients and Customers
To understand how to generate instant credibility with the public, you must understand how people react to stereotypes, and how to use these reactions to your advantage.
ValueClick Joins The Search Engine Advertising Revolution
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
Doing Business Online – Private B2B Exchanges
Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is - business process automation.
