Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, “What if I have more than one target audience?” In all actuality, you probably don’t. You just have different segments of the same audience.
Ranking Well In Non-US Searches
Yes, we supposedly work on the World Wide Web, but localization and micromarketing (a term I learned from a Stuart Elliot column describing a marketing pitch by Sharper Image to one area of Soho in New York) increasingly segment and complicate results, especially across foreign search portals. So here are some suggestions – from the Search Engine Watch forums – for reaching potential clients who live in countries other than yours.
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.
The Identity Theft Epidemic : What the Experts Arent Telling You
Picture yourself walking down the street, all alone. It’s late at night. It’s a bit brisk, and the wind is blowing through the tall buildings on both sides of you. Suddenly, from out of nowhere, someone runs by you, knocks you over, grabs your wallet, and takes off.
Success Stories: $1 Million His First Year
Here’s a success story for you: Launch a site in January, be making $120,000 per month by May.
How to Deal with Discouragement and Develop Exceptional People Skills
Ever feel like giving up? Do you ever feel so discouraged that even one more day of frustration will be too much to handle?
Do You Buy Into The Hype?
“You could make 1 million dollars in the next 30 seconds”! Or “Quit Your Day job and become the internets next millionaire”. If you have surfed the internet for any length of time you have undoubtedly come across a few websites with the sales copy mentioned above. The fact of the matter is the world wide web is filled with “get rich quick” claims.
Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.
How To Market Without a Website
Despite what internet marketing gurus tell you, you do not need to have a website to be successful in internet marketing.
You Can Do Business Online 201
If you read my 101 course, you now have a website and you have begun basic promotion. It is time to increase the traffic flow! Now is the time to increase links to your site. This serves you two purposes. Number one is the obvious, the more links, the more ways for people to find your site.