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1. Differentiate yourself using a Personal Value Proposition. A PVP a description of how your unique mixture of five key elements creates…
Last week, Steve Jobs, Macintosh CEO, unveiled the upcoming update for Mac's OS X. The update, version number 10.4, is called Tiger. The differences in this update are not so much visual; rather, it's more of a performance enhancing revision.
"If you want to change your life," Harry Beckwith wrote in The Invisible Touch, "write a book." But writing a book can also be tremendously frustrating and unrewarding.
The Australian-based Telstra Corporation is expected to launch a search engine built around their Sensis property, a Yellow and White pages-based service. This move is seen as defensive strategy against Google and Yahoo.
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice.
Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.
