Archive
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the…
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5 Things About Offshore Asset Protection Every Internet Marketer Should Know
Offshore instruments of asset protection no longer belong in the realm of the wealthiest individuals with high paid financial advisors. Thanks to the internet and globalization of financial markets, there are plenty of firms that can help just about anyone "go offshore". What follows is a brief introduction to some of the most popular tools of offshore asset protection and how they can be used…
The Internet: One Big Marketing Channel
Whether you're a designer or a marketer, understanding user behavior should be a top priority. That was what compelled me to write my article exploring some recent studies on search engine user behavior patterns. And, with questions now flowing through my mind, I picked up the phone and called Gord Hotchkiss, President and CEO of Enquiro, one of the companies that have been studying search…
Shifting SEO Landscape — Paid Inclusion out of MSN
Here we go again. It's search engine earthquake time. It's of smaller magnitude on the imaginary SEO Richter scale, maybe a 3.5, but newsworthy none-the-less.
The Road to Better results
Keyword Research Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in "medical insurance" or "health insurance" more often? Is it worth targeting the keyword "dental insurance"? What do your competitors think its clients type?
Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
